www.fishbowl.comDigital Marketing & CommunicationsFishbowl’s Guest Analytics solution is a state of the art platform that ingests structured, unstructured, and streaming data from omni-channels (e.g. POS, loyalty, email, SMS, social, OLO, catering, etc.). It gives clients the insights needed to predictably drive sales. The platform is built on Hadoop and uses advanced machine learning and predictive analytics technologies. Integrated into Fishbowl’s closed loop restaurant marketing platform, Guest Analytics enables clients to identify guest segments that can be activated for email campaigns or exported to other marketing channels. Current modules include: marketing dashboard; recency, frequency, monetary analysis; campaign analysis; channel analysis; item analysis; social analytics.